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Case Study

Global Hygien Commercial & Residential Cleaning.

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Overview

Global Hygien Commercial & Residential Cleaning is a professional cleaning service provider specializing in commercial, residential, post-construction, and specialized facility cleaning. The client wanted to build a strong digital presence to attract new customers, enhance brand recognition, and improve engagement with potential clients.

Website

Challenges & Objectives

The client sought a comprehensive digital solution that included:

  • An SEO-friendly website to improve search rankings and visibility.
  • A professional business card design for offline marketing.
  • An interactive map displaying service areas to enhance user experience.
  • A headless CMS blog with text-to-speech capabilities for accessibility and audience engagement.
  • A visually appealing design, created in Figma, using a cleaning-friendly color palette.

  • A custom logo design that reflects the brand identity.
  • A contact form with validation and reCAPTCHA to prevent spam and ensure seamless communication.
  • A newsletter subscription feature to build an audience and maintain client engagement.
  • An email solution tailored to the company to enhance professional communication.
  • A global search feature to allow users to easily navigate the website as an alternative navigation option.

Solution Implemented

  1. Website Development & SEO Optimization

    Designed and developed a fast, user-friendly, and mobile-responsive website using Next.js, Tailwind CSS, and TypeScript.

    Optimized pages with SEO best practices, including meta tags, keywords, and structured content to enhance search engine rankings.

  2. Business Branding & Design

    Created a clean, modern logo that represents trust and professionalism.

    Designed business cards with a sleek, professional layout and consistent branding elements.

    Used a cleaning-friendly color palette (light blues, whites, and greens) to emphasize cleanliness and freshness.
  3. Interactive & Functional Enhancements

    Integrated an interactive service area map powered by Mapbox, including interactive boundaries to clearly define and highlight the areas served by the company.

    Implemented a headless CMS blog using Contentful, including text-to-speech functionality to improve accessibility and engagement.

    Designed and implemented a contact form using React Hook Form, Zod for validation, and Google reCAPTCHA for security and spam prevention.

    Developed a newsletter subscription feature integrated with MailChimp to grow an email list and engage customers with updates and promotions.

    Set up a custom email solution for the company to facilitate professional and reliable communication.

    Used Framer Motion to enhance the UI with smooth animations for a modern, engaging experience.

Results & Impact

  1. Increased Online Visibility:

    The SEO-friendly design improved search rankings, driving more organic traffic.

  2. Enhanced User Experience:

    The interactive map with boundary-based service zones, text-to-speech blog, and global search made the website more engaging, accessible, and user-friendly.

  3. Improved Brand Identity:

    The logo, business cards, and consistent color palette reinforced brand recognition.
  4. Stronger Lead Generation:

    The contact form and newsletter enabled direct communication and lead capture.

  5. Better Communication:

    The tailored email solution improved professional correspondence and business operations.

Technologies used

  1. Frontend & Frameworks:

    Next.js, Tailwind CSS, TypeScript

  2. CMS & Content:

    Contentful (Headless CMS), MailChimp (Newsletter)

  3. Forms & Validation:

    React Hook Form, Zod, reCAPTCHA

  4. Search & Interactivity:

    Fuse.js (Global Search), Mapbox (Interactive Map with Boundaries), Framer Motion (Animations)

  5. Design:

    Figma

Future Steps

To ensure continued success, a long-term partnership has been established to:

  • Monitor Performance and User Behaviour to identify opportunities for improvement

  • Continuously optimize SEO, content, and functionality to maintain and grow online visibility
  • Expand features and services based on evolving business needs and user feedback, ensuring the platform remains scalable, modern, and user-centric

This ongoing collaboration will support Global Hygien's digital growth and reinforce its position as a trusted leader in the cleaning industry.

conclusion

By implementing a comprehensive digital strategy, Global Hygien Commercial & Residential Cleaning successfully established a strong online presence, enhanced user engagement, and improved business visibility. The result was a professional, accessible, and SEO-optimized digital experience built with modern technologies that align with the company’s growth goals.