Case Study
Deema Elkaswani Counselling
A comprehensive digital presence featuring a website and brand identity for a counselling service provider.
Project Overview
Deema Elkaswani Counselling needed a comprehensive digital presence for an upcoming event, including a website and matching business cards. The goal was to create a user-friendly, cohesive and professional brand identity that effectively communicated and showcased their services.
Timeline
2 Days
Type
Web Design & Development
Deliverables
Website + Cards
Status
Live
client background
Deema Elkaswani Counselling is a counselling service provider specializing in mental health and wellness. They required a robust digital platform to promote their services for an upcoming event through an informative and engaging website.
challenges
Comprehensive Branding
Ensuring consistency and professionalism across both digital and print materials.
Time Constraints
The website needed to be launched quickly to coincide with event announcements.
User-Friendly Design
Ensuring ease of navigation and accessibility for diverse user demographics, including those seeking mental health support.
Integration Needs
Seamless integration of contact information for inquiries and consultations.
Design Aesthetics
Creating visually appealing and informative materials that resonate with their target audience.
solution
Technological Stack
Next.js
Leveraged for its server-side rendering capabilities, optimizing performance and SEO.
Tailwind CSS
Utilized for its utility-first approach, enabling rapid prototyping and customization while maintaining design consistency.
TypeScript
Implemented for static typing and improved code readability, enhancing development efficiency and reducing potential errors.
Figma
Utilized for its ability to seamlessly offer robust designing and collaboration among designers and stakeholders in creating digital interfaces.
key features implemented
- Responsive Design:
Developed a mobile-first design approach to ensure optimal viewing experience across devices. - Landing Page:
Dedicated page showcasing biography details, including schedule, specialties, pricing and contact information. - Service Page:
Informational page detailing counselling services offered, ensuring clarity and accessibility for prospective clients. - Contact Page:
Integration of contact links to various external platforms for inquiries and appointment bookings, enhancing user engagement and lead generation.
branding & business cards
- Brand Identity:
Developed a cohesive brand identity including color scheme, and logo design. - Business Cards:
Designed matching business cards reflecting the established brand, ensuring consistency across all promotional materials.
outcome
The collaboration resulted in a unified and impactful brand presence that effectively met the client's requirements:
- Improved Visibility:
Enhanced online presence through SEO-friendly architecture and responsive design. - Increased Engagement:
User-friendly navigation and intuitive design led to higher interaction rates with service offerings. - Positive Feedback:
Client reported satisfaction with the website's aesthetics and functionality, contributing to increased client inquiries. - Professionalism:
Consistent branding across digital and print materials reinforced the client's professional image and credibility.
future steps
Continued partnership with the counselling business to:
- Iterate and Improve:
Gather user feedback to refine user experience and optimize website performance. - Expand Functionality:
Explore additional features such as blog integration or interactive resources to further support community engagement.
conclusion
Through the strategic use of Next.js, Tailwind CSS, TypeScript, and Figma, a tailored digital solution that not only met but exceeded the client's expectations was delivered. The addition of matching business cards ensured a cohesive brand identity, highlighting the commitment to delivering comprehensive and effective digital solutions for businesses in various sectors.